MICE event management refers to the planning and execution of events within the Meeting, Incentive, Convention, and Exhibition (MICE) industry. These events can include corporate meetings, conferences, trade shows, product launches, incentive programs, and other types of business gatherings. The goal of MICE event management is to create successful, memorable experiences for attendees by coordinating various elements such as venue selection, transportation, accommodation, food and beverage, entertainment, and technical support.